When Elias El Haddad moved back to Lebanon from France in early 2015, the young entrepreneur had already decided that he was going to bring the tarboosh back to the country and the region.
The tarboosh, a traditional tasseled hat, was famous in Lebanon and in countries across the Middle East and North Africa before the 60s. Previously worn by kings, politicians and other high profile figures, it slowly faded away after changes shook up the region in the post colonial era.
The traditional hat never really made a comeback, until 2016, the year El Haddad decided to launch Boshies, a neo-oriental fashion label that aims to modernize and reinvent the traditional tarboosh.
Speaking to StepFeed, he tells us more about the vision behind Boshies, and the brand's aim to send a message of innovation and emancipation to young Arabs across the region.
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